Queríamos compartir información útil para los viajeros que vienen a El Salvador. El transporte es uno de los pilares del turismo. Siempre se necesita una forma confiable y segura de moverse de un lugar a otro.
Public buses are very inexpensive in El Salvador, but also very unreliable and slow. We do not have a formal schedule for the internal bus system. We rarely know at what time is the next bus coming.
We wanted to share the contact of Mr Alvaro Reyes, a local driver who has dedicated more than 10 years working in transportation. Lately, he has been transporting travellers from the International Airport to any place of El Salvador and sometimes even to Guatemala and Honduras.
Mr Alvaro provided us with a reliable and punctual service every time we needed an extra driver or more room for a group of travellers.
I have personally been working in tourism since 2012 and I can tell you that I wish that every driver and colleague of mine had the same level of responsibility and respect that Mr Alvaro has, those 2 things combined with innate street smarts make Mr Alvaro the best driver that I have worked with.
Mr Alvaro can drive you from the San Salvador International Airport to San Salvador City and vice versa, he can also drive you around the whole country as he has also been working with local groups of tourists and tour operators who request his service.
Mr Alvaro's phone number is 7523 9071 , he uses Whatsapp as well, he speaks and understands some english. His prices for airport shuttles are approx $30 to San Salvador and $25 to El Tunco area, he drives a very new and spacious minivan. Please let him know that Fernando Escobar provided you his number.
We do not charge any commision to Mr Alvaro nor take any profit from writing this post, this is just a way of connecting the travellers with a local hard-working driver, no commisions involved. That way, 100% of the earnings go to the worker and not to a middle man or reseller website.
Thanks for reading and please contact us through email if you have any questions.
Our condolences to the families and communities that have had fatalities and our support to those that have gone or are going through tough moments and also to those working in your very essential positions.
Two days ago, Pure Travel El Salvador, previously known as Tours in El Salvador, reached 3 years in business. It's already an achievement for any business to stay alive for more than 3 months. We want to start by THANKING ALL of you that have travelled with us, everyone of you has contributed to maintain a real local small business alive. Thanks for trusting your vacations or your day trips to a small-unknown company like ours.
These last 3 years have been a tough challenge, a real steep-hard uphill and intense climb. Sometimes we had to focus on not falling down, rather than going up. In this moment, May of 2020, we are going down and we don't know if we are going to be able to survive.
But this is the reality for the vast majority of entrepreneurs all over the world. It's a reality and at this point we still don't know if the tourism industry will survive or what changes it will go through, in case it survives.
All these questions, and all these available time at home has brought us to an existential crisis. Maybe this is the moment of truth we need to open our eyes and change our method. Maybe we have been doing it wrong or maybe we could have done more… maybe we can become better after this situation.
In University, professors teach you that a Business is an organization whose goal is to create profit. That is the priority of a Business and everything else rotates around this principle. So a good Business creates a lot of profit and a bad Business creates little or no profit. A Tourism Business has to have the same principles, it has to prioritize Profit above everything else. That's what formal education teaches you and of course if you want to become a great Businessman you have to create lots of profit. But where does this money come from? Should Tourism put Profit above everything else? Should any Business put money first? Maybe the problem is the system itself. Capitalism is an economic system where the Power of Money is desired and longed by everybody. We are all taught that the more money, the better. We all live our lives thinking that the day we make more money we will be better. We have been taught this should be normal. Society should be compared to nature where the weak ones die and the strongest ones, the fastest ones are the ones that survive by eating the others… that's exactly what Capitalism is… and its justified by the laws of Nature (misconception of evolution, because that's not how it works).
Capitalism is a system where anybody can participate, buy only around 5% actually win. The rest, 95% die in debts or depression. Money is a big factor, with money a business can create advertisement campaigns, can hire web designers, SEO specialists. With money, you have a higher chance of “winning” in Capitalism. It's not a fair fight, far from that… imagine your small tourism company from El Salvador competing against giant Travel Companies from Australia or Canada. That's like putting in a UFC cage a professional UFC fighter against your friend that can make 30 pushups. And we have all been taught this is normal, this is life…
First of all I think we have to find and specify differences between an entrepreneur who opens a convenient store to live from it and a group of rich associates who create a commercial brand and open 5 different stores the same day. There is nothing wrong with entrepreneurship, its probably natural of the human species. But I think the problem comes in the desire to accumulate more money. By studying the history of human societies you come to a conclusion about Richness: it's usually the result of the conquest, colonization, exploitation, submission and Poverty of others…
We are currently living in a moment where Euro-American colonization is still visible. It doesn't mean they have been the only ones to behave that way, Aztecs, Mayans and other societies from Prehispanic America were also in constant battles to plunder, exploit and enslave other smaller groups. The Neoliberal-Capitalism economic system has been implemented in El Salvador in the last decades and its theoretical base is that the State has to intervene little in the Market . Businesses have freedom to offer and supply with little regulations. This sounds great, the word freedom has been linked for years with good things… “America, the land of freedom…” But freedom also means the big guys can change the Market to their convenience… The Market is an unfair arena where the Big Giants have a clear advantage over tiny competition.
I think the only good thing about Capitalism is that it “forces” everybody to work… if that is a good thing… There are a lot of lazy people that avoid working, but what about the people that can't work? What about the old people, the children with no parents, the people with physical or mental disabilities? Should they starve to death because they are weak and norms of evolution say they should die? No, society is a herd of humans with different roles and we need to have a system that takes care of EVERYBODY. Not only people that can't physically work, there are also people that suffer from depression, addictions, we have all had our bad days when we are going through breakups, economic problems, family issues, etc… Society should have a system where it takes care of everybody and not leave people to the cold norms of “Nature”...
Capitalism is sold to us as “the more you work, the more you earn...” but every entrepreneur will realize that's not how the Market works… it's not like you press a button and you choose how many tours you want to do that week… You have to reach your potential customers and you have to maintain your prices competitively while you pay 30% comission to foreign Travel Platforms… you have to rent vehicles because your own car is too old… you have to compete against foreign Travel giants that don't even pay taxes in your country… but you have to...
We have been educated to believe it's natural that there are billionaires in the world and not only should we allow them to continue existing but we should also try to become like them (anybody can become a billionaire thanks to Capitalism, yeah right!). But where have these billionaires gotten their money from? I believe profit can be accumulated but not created. I believe that every time that social group has become “Rich” is because other social groups have become “Poor”. The Aztecs became the big Cultural Group that dominated the center of Mexico because they were obligating other smaller groups like the Tlaxcaltecas to give them a percentage of their crops and trades. The economic system in El Salvador before the Spanish came was similar, where the Pipil Chiefs would receive tribute from other smaller towns. Now we praise and admire these cultures but we don't realize they became big because others were exploited or maybe even destroyed by the big groups. We have come to think it's normal for the strong ones to step on the weak ones and we admire the monuments of the strong ones never thinking of the people who actually built them.
Same thing happened in many parts of the world, while watching a “Virtual Tour of the Louvre Museum” I noticed the paintings and decorations in the ceilings of the building. They are beautiful but I can only think that for a person or organization to start decorating the ceiling is because there is an excess of profit, so big that there is no space in your walls for more decorations so you have to start with the ceiling… and this excess of profit can only come from the poverty of others…
So my point is that I think there is nothing wrong with entrepreneurship, but there are many things wrong with the accumulation of profit… The excess of profit in tourism can only come from overcharging your customers or underpaying your employees. There are fixed costs like electricity, gas, car maintenance, rent, that you cannot change, you cannot negotiate with the electricity company to get a lower rate but you can underpay your tour guides. As a traveller, the least you want is an underpaid tour guide, he will not be motivated to work.
A tourist, a traveller, a visitor, is a foreign person who has a limited time to be in your geographic location and who contacts you to show them what they want to see; sometimes they contact you to show them what you think they want or should see. There are different types of tourists, different ages, tastes, cultures, interests, budgets, etc.
Some people travel to enjoy, some travel to learn, some travel to relax. It's the job of the tour guide to identify these types of travellers and ALWAYS deliver according to their interests. The tour guide, as any normal person, has good days, so-so days and also bad days.
In the Tour Operator Industry, everything comes down to the Tour itself, the days or hours that you interact with your tour guide or driver, that's the most important thing and that should be the center and the base of everything else. We need to understand a tour is a service where money is exchanged for the service of tour guiding. That experience and that interaction with the local tour guide has to be the center, we need to provide the best quality service we need to have a good vehicle, clear norms and communication and a motivated tour guide.
The client is part of that interaction but so is the tour guide, we need to provide the tour guide with the peace of mind of a stable job. A good quality of life. So the tourguide can deliver and transmit that to the Client. That should be our focus and our philosophy. The Interaction between Client-Tourguide, money should only be part of the norms of that specific tour and we should evaluate our business growth not in terms of how many clients we had, how much money we made, instead it should be evaluated in terms of how much did the traveller enjoy his/her experience, how stable is my life and economy and how stable is the life and economy of every person part of our team… that should be the base of everything. The Business has to exist to provide a quality service to the clients and to benefit the workers, the Business should exist for the customer and the workers and not from the customer and workers. Maybe a future metric for evaluating our performance will be how many people can we provide jobs to, instead of what was the profit created…
1- Purpose is to “create” Profit. For who and from whom?
2- No interest in the employees or clients, money is the priority.
3- Aggressive relationship with the “competitors”, “I have to destroy them...” attitude.
1- Purpose is to provide high quality service and jobs.
2- Interest in Employees, Nature, Clients and Community.
3- “We all have a right to provide this service.” attitude.
We are probably not the first ones to think of something like this… at this point of uncertainty, we don't know what's going to happen, but we have nothing to lose, because we are already losing with our current system…
Travel restrictions have changed several times since the pandemic started last year. Many families have made plans to visit family or have their first vacation in what it seems forever ago. Patience and flexibility are really important during these times and travel insurance can help with other issues such as cancellations, issues with baggage, etc. If you’re looking for in-depth information, this article on the best travel insurance companies will provide you insights on what they cover and you can decide what is the best option for your upcoming trip.
Good luck and blessings to all…